The concept was the brainchild of copywriter Tony Brignull, who originally wanted to photograph Leonard Nimoy for the ad, but eventually, when they couldn't locate Nimoy, they decided to create an illustration instead. The last of the three comic blocks adds the caption "Illogical", complete with the slogan "Heineken refreshes the parts other beers cannot reach". In 1974, Dutch beer company Heineken created a billboard ad depicting an illustrated version of Spock drinking a glass of Heineken, which revives his drooping ears, turning them back to pointing upwards. Besides Star Trek, the ad also referenced Forbidden Planet, Lost in Space, and Space: 1999. The ad featured a recreation of the Enterprise bridge and transporter room, as well as a scene filmed at Vasquez Rocks Natural Area Park. To Spock's curious look, he asks, " Can't I use that line?" General Electric See General Electric Gucciįor their Winter 2017 campaign, Italian luxury fashion company Gucci released an online video ad heavily inspired by 1960s science fiction, including an emphasis on Star Trek: The Original Series. Shatner – as Kirk – claims that such a "big screen TV" like the main viewscreen of the Enterprise deserves true HD quality broadcast, and settling for cable would be "illogical". In 2006, broadcast satellite service company DirecTV released a television ad starring William Shatner, recreating his role from Star Trek VI: The Undiscovered Country, intercut with actual scenes from the movie. In 1982, William Shatner appeared in a commercial for the Commodore VIC-20 computer, in which he beams into the scene reminiscent of the transporter. Popcorn bags are decorated with famous movie quotes, including " Resistance is futile" and " KHAAAAAAAN!". The ad was filmed on 21 August 1987 on the bridge set at Paramount Stage 6. The ad depicted a child walking in to the bridge of the Enterprise-D and sitting down to the operations station, taking out the ship to warp. In 1987, Cheerios cereals released a television ad as part of a promotional campaign in which contestants could win a walk-on part on the new Star Trek: The Next Generation series. The ad features Gerald Fried's fight theme from " Amok Time", as well as the turbolift, transporter, and red alert sound effects from Star Trek: The Original Series, and a soundbite of Spock taken from " Space Seed", claiming that " Superior ability breeds superior ambition". He shows a young mother how to clean her children's clothes perfectly by using Cheer, then beams away. Possibly the earliest Star Trek-themed commercial ever, Procter & Gamble released a television ad for their laundry detergent Cheer in 1969, depicting an alien character, resembling Spock and wearing a costume similar to an original Klingon uniform, beaming into an average American home. In 2018, UK pet insurer Animal Friends released a thirty-second animated television advertisement promoting their insurance policies, during which a number of talking cats and dogs are floating in space dressed in spacesuits while tethered to a dog bone-shaped spaceship named "S.S. 5.33 Teenage Mutant Ninja Turtles: Turtles in Time.5.10 Jet Set Willy II: The Final Frontier.
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